Visual Literacy Matters CIC
We’re on a mission to raise awareness and breathe enjoyment into walking visual paths, pairing up with those who are also passionate about making visual literacy accessible to all.
Using visual materials has invaluable potential in educational settings. As our brains process images quicker than words (we retain about 10-20% of verbal information compared to about 65% of visual information), using visuals in educational settings can improve learning by supporting long-term memory and make learning more accessible and engaging for children by stimulating their imagination and helping them express more complex thoughts and emotions. It can be very helpful in areas where verbal communication is insufficient or difficult, eg. in learning a second language, communicating more abstract ideas or helping those with restricted verbal skills to communicate what they are not otherwise able to express with words. This, in turn, greatly supports engagement, collaboration and communication for those at risk of exclusion due to their limited abilities or opportunities to have their say through verbal means.
Moreover, engaging with various forms of artistic visual expression can be a source of significant emotional, intellectual and spiritual experience which can help us recognise important aspects of ourselves. Visual literacy not only makes informed viewers, but also engaged viewers, bringing more enjoyment, creativity and inspiration into the process while building solid skills needed for effective communication and self-expression.
If you would like to contribute to or benefit from visual education, be it in the form of educational materials, workshops, panel discussions, creative projects, social events, publishing ideas or any other forms of visual literacy activity, please do get in touch with us to see how we could best work together to support your need or idea.
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Head office:
, Edinburgh, City of Edinburgh
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